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$1.2 Million Revenue in 7 Months for a DTC Fashion Brand

Client: Premium DTC Fashion Brand
Services: Paid Advertising, Funnel Strategy, Creative Direction
Industry: E-commerce, Fashion & Apparel
Platform: Facebook & Instagram Ads

The Challenge

The client approached DieHard Media with a clear goal:

Scale their monthly revenue while maintaining profitable customer acquisition costs.

They had great products but lacked an advanced paid media strategy. Previous campaigns were inconsistent, with rising CPAs and plateaued sales growth.

Key Issues Identified:

• Ad fatigue & poor creative variation

• Inefficient audience targeting

• Lack of funnel depth (missing retargeting & retention campaigns)

The Solution

Our team designed a multi-phase scaling strategy to unlock growth:

1. Creative Overhaul:

   • Developed UGC-style videos and high-impact carousel ads

   • Split-tested ad angles: lifestyle, product-centric, and social proof

2. Full-Funnel Targeting:

   • Built campaigns for cold prospecting, warm retargeting, and existing customer upsells

   • Hyper-segmented audiences by behavior and purchase intent

3. Daily Optimization:

   • Monitored performance metrics daily

   • Aggressively scaled winning ad sets, while cutting under-performers fast

4. Advanced Retargeting:

   • Dynamic product ads to recover abandoned carts

   • Sequential retargeting for deeper customer engagement

The Results

In just 7 months, we delivered transformative growth:

• ✅ $1.2 Million Revenue Generated

• ✅ 4.2x Average ROAS

• ✅ 43% Increase in Returning Customers

• ✅ $18.30 Average CPA (Customer Acquisition Cost)

• ✅ +210% Increase in Email List Growth via Paid Campaigns

“DieHard Media took our ads from average to exceptional. We now have a reliable, scalable system driving consistent revenue every day.”
— Founder, DTC Fashion Brand

Conclusion

This campaign is proof that strategy + creativity + relentless optimization equals breakthrough results.

When you combine smart data with high-performing creatives, scaling your brand becomes a science — not a guessing game.

Real Results. Real Growth

Ready to Scale Your Brand Next?

Let’s create your success story.